Behind The Curtain

The words Social and Media have been some of the most buzz worthy words of 2009 – but what do they have to do with Broadway entertainment and you, the theater goer? Sites like Facebook, Twitter, Linkedin and Yelp have become ubiquitous in the last few years, helping people and businesses connect - and the arts should be no different. Here at Broadway San Jose our goal is to provide the South Bay Area with the highest level of quality entertainment that is at once thought provoking and exciting, speaking to the diversity of the South Bay. We want to know what audiences think of the productions and engage with them in a frank and honest dialogue about the themes and ideas as they pertain to our community at large. Therein lies the intersection of the words social and media and how we have begun using the tools. New means of communication pop up every day and we are finding exciting ways to engage you, our patrons and fans, making it easier for you to share the unique experience of live Broadway through social media. We have recently revamped our Facebook page, allowing you to purchase tickets, (log into Facebook and search Broadway San Jose to become a fan) spruced up our Twitter page (twitter.com/broadwaysanjose) and created a Tumblr page (broadwaysanjose.tumblr.com) designed to give you a behind the scenes look at running a theater company.

TweetSeats

But what is the Social Media buzz really about? The advent of real-time updates has traditional media a bit flustered and speaks to the growing demand for immediacy in our interactions and Broadway San Jose wants to be right there as well. To do so we have introduced what we are calling “TweetSeats.” The TweetSeat program is an exclusive opportunity for patrons to attend the opening night performance and sit in designated Orchestra-level “TweetSeats” where we are allowing patrons to Tweet during the performance to their network. If you, or someone you know is interested in participating in the TweetSeat campaign visit our Facebook page to enter/qualify to win a free seat for opening night of a specific show. Only 10 TweetSeaters will be selected. If they win, they will get tickets to the production for themselves and a guest. I urge you to log in and get involved in the conversation on and offline.